Competing With Content Marketing: 7 Steps to Success [Infographic]

By Siobhán McGinty

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Today, succeeding in inbound marketing means putting content at the heart of your communications strategy.

This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise?

It's predicted that 59% of B2C marketers and

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